About Us

Ayurveda,
kept whole.

We make single-herb, full-spectrum formulas the way the classical texts describe them — nothing added to stretch a batch, nothing left out to cut a cost. 100Ayurveda exists because most of what's sold as Ayurvedic today isn't, quite.

Read our story See how we make it

Why we started stripping our ingredient lists back to one

100Ayurveda began in a kitchen pharmacy, not a boardroom. Our founder had grown up watching her grandmother prepare churnas and tailams from a handwritten notebook of family recipes — three or four ingredients at most, each one recognisable, each one whole. Years later, shopping for the same remedies on a store shelf, she read the labels: fillers, synthetic preservatives, a pinch of the named herb buried under everything added to make the bottle cheaper to produce.

So we went back to the notebook. Every formula we sell starts from a classical reference — Charaka Samhita, Sushruta Samhita, or a regional Nighantu — and stays as close to that original ratio as modern extraction allows. If a recipe calls for ashwagandha root and nothing else, that's what goes in the jar.

"We're not trying to modernise Ayurveda. We're trying to stop diluting it." — Founding note, 100Ayurveda

What we hold to, batch after batch

Purity over shelf life

Most of our formulas carry one to three named ingredients, disclosed by exact proportion — not a proprietary blend hiding behind a percentage sign.

Recipes we can point to

Every product references a specific classical text and preparation method. Our in-house vaidyas review formulations against the original Sanskrit before we scale a batch.

Testing you can ask for

Heavy metals, microbial load and active-marker compounds are checked by a third-party lab for every batch. Ask us for a certificate and we'll send you the one for the jar in your hand.

Farmers paid for quality, not just volume

We contract directly with organic and wild-harvest growers across the regions each herb is native to, and pay a quality premium above market rate for correctly aged, correctly dried material.

From field to jar, in five steps

This is the actual sequence every batch moves through — nothing is skipped to hit a launch date.

Harvest

Cut or dug at the point of peak potency for that specific plant part, not on a fixed calendar date.

Shodhana

Classical purification — washing, soaking or roasting steps that remove toxicity before any extraction begins.

Formulation

Combined in the exact proportion the source text specifies, with no filler added to bulk the batch.

Independent testing

A third-party lab checks purity, potency and contaminants before anything is bottled.

Packed in glass

Dark glass and paper, not plastic — chosen for what keeps the formula stable, not what's cheapest to ship.

Formulated by people trained to read the source, not just the trend

Our formulation team includes BAMS-qualified vaidyas and a pharmacognosist who cross-checks every plant against its correct botanical identity — a step that matters more than it should, since misidentified herbs are one of the most common causes of adulteration in the industry.

"A recipe is only as honest as the plant you put in it. Half our job is making sure it's the right plant at all." — Head of Formulation, 100Ayurveda

Read the label. That's the whole pitch.

If you want to see exactly what's inside before you buy anything, start with the products — every ingredient list is the complete list.

See our products Ask us about a batch